The twelfth edition of London Design Festival took place from 13 to 21 September 2014, showcasing some of the major design events in London, including 100% Design, Decorex, Tent London, Focus, and Design Junction. The festival is an annual event aiming to promote London’s creativity and bring together creatives, retailers, and practitioners from different design fields, including interior design, lighting and furniture.
This year, Couch Potato Company exhibited at Design Junction at the artsy Old Sorting Office on New Oxford Street, presenting two exciting European brands: Wewood from Portugal and Stouby from Denmark. This was the official UK launch of Wewood’s Mister sideboard designed by Daniel Duarte.
Mister is a versatile sideboard with a structure in solid American walnut and interior in solid French oak. Its interior can be completely rearranged, so it can be used as a bar, a desk or simply as a sideboard.
Wewood's BS01 desk designed by Bruno Serrao (below) was selected by the Spanish blog Aglaea as one of their favourite products at Design Junction.
Some of the other stars at the Couch Potato Company stand included the Arne Jacobsen Drop chair by Fritz Hansen (above), which is now back in production after more than 50 years of hibernation...
For more information on Wewood products at London Design Festival, check out their blog.
...The Stouby V11 easy chair and footstool designed by Illum Wikkelsø...
...and our cosy invention, the Shaggy Rocker, which is essentially an Eames RAR rocking chair with a specially designed pure sheepskin cover that fits it perfectly.
Design Junction is a relatively new addition to London Design Festival. This is the show’s third year, but it was already dubbed the leading design destination for London Design Festival 2014. The atmosphere at the Sorting Office was full of urban coolness: Concrete floors, industrial background, artisan pop-up coffee shops selling fair-trade coffee and Gorgonzola-flavoured ice-cream. The exhibitors at Design Junction included a mix of renowned international brands, smaller cutting-edge labels, and pop-up shops. The show attracted more than 25 000 visitors this year, making it the most successful year so far.